It shows potential sections for the store, their locations and details the precise positions of each item by aisle, display or point of sale. Planograms are frequently in-depth and offer instructions for positioning each unique product to produce uniform, methodical presentations. Other names for a planogram are shelf space plan, schematics, space plan or POG. It is a graphical depiction, model or plan that establishes the specific layout of stores. A planogram is a visual marketing tool that frequently forms a part of a bigger visual marketing strategy. Planograms are a crucial means for creating visual merchandising selections to entice clients to make purchases.
Learning the answer to 'What is a planogram?' is important for those who want a career in visual merchandising or manage a brick-and-mortar store.